Bitauto original New energy vehicles have become the future development direction of automobiles in the market. With increasingly stringent emission standards, traditional automobile manufacturers and new car-making forces have launched pure electric models. , in addition to providing more choices to the market and users, it also shares market share in the new energy field.

According to Fiat Chrysler Group’s plan, Maserati will launch no less than 13 new models by the end of 2024. Currently, with the gradual introduction of hybrid models, the market and users We are more concerned about when Maserati’s first pure electric model will be launched.

The transformation of car companies is inseparable from technological innovation. With the upgrade of the Modena factory, the Maserati brand is undergoing historic transformation. Among them, we have to mention the current status of Maserati’s R&D.The Maserati R&D Center Innovation Laboratory was completed in September 2015. It serves as a product engineering design hub and provides the brand with Technology and product planning and research and development provide a steady stream of motivation.

Relying on advanced facilities and equipment, the Maserati R&D Center Innovation Laboratory aims to create new models for the present and the future. Here, Maserati applies digital processes to model development and incorporates Maserati's unique car-making philosophy - a humanized design concept that runs throughout product development.

In recent years, the rapid development of the R&D center has continued to stimulate Maserati’s innovative vitality in welcoming the new electric era.

All new Maserati models in the future will be equipped with hybrid or pure electric drive systems, and will continue the glorious electric successor of the GT , in addition to providing ultra-long cruising range and ultra-fast charging functions, it will still 100% inherit Maserati’s unique sports genes.

GranTurismo is a landmark model in Maserati's history. It debuted at the Geneva International Motor Show in 2007. This coupe designed by Pininfarina adopts a classic two-door four-seat body layout and is equipped with a powerful 8-cylinder naturally aspirated engine.

The new generation of GranTurismo and GranCabrio models will be produced at the Turin plant. The new model will usher in the era of electrification for Maserati and is expected to become the brand's first model to adopt a pure electric drive system.

In the future, all new Maserati models and upgraded versions of current models will be able to achieve varying degrees of driving assistance, including L2-level high-speed driving assistance systems and L3-level driving assistance system that can automatically drive in or out when the driver cannot control the vehicleroads, or automatically find a safe parking space for parking.

Facing the further expansion of the young group with more mature consumption concepts and pursuing the trend of the times, Maserati has accelerated the pace of new product launches, including not only updates on models, but also Technical updates. In 2020, the Maserati brand has already formulated a Folgore electrification strategy. In the future, all new Maserati products will offer pure electric options.