On November 19, Jaguar officially released a new brand logo, announcing a new era for the brand. The new logo reproduces the core of the brand spirit of "insisting on originality and irreplicability" advocated by Jaguar founder Sir William Lyons, and at the same time demonstrates the innovative concept of "surging modernism", through subversive original thinking and breaking tradition The design creates a "very stylish" new Jaguar.
The new brand identity brings four profound changes and highlights Jaguar’s unique personality through a new visual language. The new brand logo adopts a geometric shape, with upper and lower case letters arranged harmoniously, and echoes modernism with a symmetrical and simple design. Linear patterns are interspersed throughout, breaking the shackles of mediocrity and giving the new Jaguar a presence and recognition that cannot be ignored. It also boldly uses strong colors, carefully blended to achieve a perfect balance of texture and movement, presenting a stunning visual effect. Jaguar's classic "leap leopard" totem continues to be used in the new brand logo. After new conception and design, it still retains the leaping forward posture, symbolizing excellence and progress.
Gerry McGovern, global chief creative officer of Jaguar Land Rover, said: "The new brand identity recreates the essence of Jaguar, a unique and fearless brand value. It will allow customers who once identified with Jaguar culture to Resonating with contemporary customers across time and space, we are working hard to build a future-oriented Jaguar to bring customers an unparalleled and continuously enriched luxury travel life experience.”
At 20:00 on December 2, 2024 (US Eastern Time), Jaguar will unveil "Extraordinary Style" at Miami Art Week. This is the first global public art installation launched by the new Jaguar. The new concept car will also The first appearance brings the innovative concept of "surging modernism" to fruition. This eye-catching, resolute and unexpected expression is the best expression of Jaguar's fearless spirit. Jaguar will also show support for all forms of art during Miami Art Week. Jaguar will share the platform with groundbreaking emerging artists who share the spirit of Extraordinary Style in two carefully curated galleries.
Jaguar global brand leader Rawdon Glover said: "To reinvent a globally renowned brand like Jaguar, we must be fearless. Jaguar always shows its best when it challenges tradition, and this spirit is reflected in our work today. This can be seen in the new brand identity, which will be further revealed in the coming months. This is a complete reinvention, Jaguar has rediscovered its originality and inspired a new generation. I am happy that the world can finally.Experience Jaguar again. ”
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Editor in Charge : Xu Zhenyu