CES 2024: XREAL joins hands with NIO to showcase jointly developed AR glasses

On January 9, Beijing time, at the CES 2024 Consumer Electronics Show, augmented reality (AR) glasses manufacturer XREAL joined hands with NIO to demonstrate the most advanced in-vehicle AR at the XREAL booth entertainment experience. The NIO ES8 at the XREAL booth is equipped with AR glasses jointly developed by XREAL and NIO, which effectively reduces users’ demand for in-car screens.

Li Tianshu, Vice President and Head of Product Experience of NIO, said,As early as2022When NIO ET5 was released, XREAL and NIO had already confirmed their partnership. NIO has created a rich movie resource library and PanoCinema panoramic digital cockpit for users. With NIO Air AR glasses, NIO users can enjoy a 130-inch equivalent virtual screen viewing experience while driving.

The NIO Air AR glasses and N-BOX, jointly developed by XREAL and NIO, are important components of NIO PanoCinema, the in-car entertainment system of NIO's Digital Cockpit. XREAL and NIO jointly developed innovativeSensor fusion technology seamlessly combines real-time car data from AD sensors and user head posture data from glasses.

With the blessing of this innovative technology, NIO users can enjoy an extraordinary immersive theater experience through a huge virtual screen and Dolby sound system while driving in the car. We will continue to have in-depth cooperation with XREAL to promote the development of immersive entertainment content and interactive applications on AR glasses and create a more colorful in-vehicle space interactive experience.

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Editor: Xu Zhenyu