Toyota: Sales in China fell 35.7% year-on-year in February

On March 28, Toyota Motor Corporation announced that, including its subsidiaries Daihatsu Motors and Hino Motors, global production in February 2024 reached 789,138 vehicles, year-on-year. A decrease of 12.1%; global sales reached 753,648 vehicles, a decrease of 12.0% year-on-year. Among them, sales in the Chinese market were 83,332 units, a year-on-year decrease of 35.7%.

Toyota's global sales fell 7% in February from a year earlier, hurt by a sharp sales slump due to China's Lunar New Year holiday and a slump in sales in Japan following a safety testing scandal in its small car division. The world's largest automaker Nearly two-fifths of the cars sold by automakers in February were gasoline-electric hybrids, and the global sales figures include cars sold under the Toyota brand and its luxury brand Lexus.

As the world's largest auto market, China's sales fell by 35.7%. The reason is that the week-long Lunar New Year holiday falls in February, while last year it was in January. Toyota also saw double-digit sales declines in Indonesia and Thailand.

Toyota said fierce competition in China's auto market has affected sales. However, data from an automobile industry association showed that China's car sales fell much smaller in January and February, only 0.7%, but it was still lower than the 6.4% increase in passenger car sales across the industry.

Toyota's February sales in the United States and Europe increased by 16% and 14% respectively, but sales in Japan fell by a third, where domestic sales were affected by Daihatsu's production suspension and the scandal's impact on Toyota's reputation. impact, even though Daihatsu brand vehicles are not included in Toyota's global sales. The small car company said about a year ago that it cheated on crash safety tests. Separate data from Daihatsu showed the company's global sales plummeted 66% in February.

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