Punk officially announced Punk Meimei’s new product planning direction for 2022. The first love version with a battery life of 180KM will be launched first, with a guide price of 39,800 yuan.

Punk Meimei will launch three new cars in succession in 2022, with a cruising range of 180KM and 210KM. In addition, as the entry-level threshold, Punk Meimei retains the 116KM battery life configuration and is priced at 34,800 yuan. Punk Meimei has planned a total of four models in 2022. The love version pro and the beloved version are not yet on the market. The use of words such as "first meeting, passionate love, true love" makes the product positioning more focused on young consumer groups.

The length, width and height of Punk Meimei are 3025*1500*1515mm, with a wheelbase of 1950mm, and it is positioned in the A00-class micro market. In terms of power, the 180KM endurance model has a maximum power of 29 kilowatts (39 horsepower), a peak torque of 110 N·m, a top speed of not less than 100 kilometers, and a lithium iron phosphate battery capacity of 9.2/15.5kWh.

In terms of configuration, Punk Meimei comes standard with air conditioning, ABS+EBD, hill assist, large central control screen, reversing image, Bluetooth/car phone, tire pressure monitoring, electric Windows; the Love Edition model with a battery life of 180KM has upgraded leather seat fabrics, and the tailgate opening method supports both electric opening in the car and remote key button opening.

From a pricing perspective, its core competing products are mainly Hongguang MINI EV, Chery Ice Cream and Dongfeng Fengguang MINI. However, in the Bitauto app, Punk Meimei’s sales performance is obviously slightly lower. Bitauto will continue to pay attention to the two models of Love Pro and Love.

Editor in charge: Zhu Guanghua